Monday, December 16, 2019
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Perry Marshall Book - 80/20 Sales & Marketing

by Jim Pinto


Perry Marshall is a marketing strategist and author of several books, including "Ultimate Guide to Google AdWords" and "Ultimate Guide to Facebook Advertising." He speaks often at conferences and corporate events and runs successful seminars.

I've known Perry Marshall for 20 years and watched him form his own marketing and seminars business and grow it consistently till he has become one of the world?s best business consultants with clients in a wide variety of industries.

Perry has just written and published a book, "80/20 Sales & Marketing - the Definitive Guide to Working Less and Making More".

You know the Pareto Principle: 20% of anything generates 80% of the results. This book applies that to Sales & Marketing and discusses leverage that can bring big results, fast. Likely, you already knew some of the points Perry makes, but never quite applied them the way he suggests. And he keeps developing sales & marketing corollaries that yield amazing results.

You MUST read this book. The easy-to-read tidbits smack your mind and drag you further into immediate rewards. I DARE you to read just a few pages and NOT find something that helps you directly, and NOT keep reading more and more.

Here are a few samples (my selections and edits) to whet your appetite:

  • You need to stop thinking in terms of averages - instead, think in terms of exponential growth and powers of ten.
  • Top performers are not twice as good as average performers - they are more like 100 times better.
  • 80% of your results comes from 20% of the tasks on your list. 80% of the 80% (64%) comes from just 4%. Your productivity keeps growing with focus.
  • The 80/20 Power Curve is the most important chart in any business.
In his book, "The Effective Executive", famed management guru Peter Drucker said: "Results are obtained by exploiting opportunities, not by solving problems."

Perry Marshall preaches the 80/20 rule: Forget the 80%, work on the 20% - narrow it down to the few opportunities that generate the most results.

Hey, go read a sample of the book on Amazon. I dare you not to get a copy for yourself.


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